Mobile Employees are Workaholics

Mobile employees are workaholicsHopefully you enjoyed a long weekend with no work whatsoever. But if you work in mobile that probably wasn’t the case. According to a new study by iPass, an enterprise global WI-FI network provider, mobile employees tend to be workaholics. From PCWorld:

Almost two-thirds of mobile employees say they are working 50 to 60 hour-plus weeks, with most working weekends too, according to research. …

Enterprise global Wi-Fi network provider iPass surveyed 1,700 mobile employees at 1,100 enterprises worldwide, and found there was almost a 20 percent increase in a year of mobile workers reporting they were waking up through the night due to stress.

The survey also found that 88 percent of these wireless heads thought cable-free access was “as important to their lives, or almost, as running water and electricity”. Another 95 percent reported significant reductions in their job productivity without wireless access.

Also, 58 percent of mobile workers expressed frustration accessing corporate applications that are not optimised for smartphones and tablets.

Maybe not surprisingly mobile usage is causing “slightly increased friction” in mobile workers’ personal lives with their partners, family and friends. The highest amount of friction was reported in Europe at 38 percent.

Read the full article at PCWorld >>>

How many hours a week do you work? Are there any times when you totally put away all electronic devices?

Most Popular Smartphones in the Work Place

Most desired SmartphoneOn Monday we posted about CNET’s Friday Poll that asked readers who they thought was the top mobile manufacturer. Samsung came out on top of that informal survey … and according at a slightly more official survey conducted by Sophos the preference for an Android device wasn’t a fluke.

Sophos’ survey polled 500 people last year and focused on smartphones in the workplace. Here’s what they asked:

  • What phone OS does your company supply you with?
  • What phone OS do you WISH your company supplied you with?
  • Would you put up with more security on your personal smartphone if you could access work data?

The responses show that Blackberry is still on top when it comes to work issued phones, being in the hands of 37% of the respondents. 22% said they use work supplied iPhones and 20% are using Androids.

When it comes to what OS workers WISH their company supplied, Android pulled almost half of the vote. From Sophos:

When we asked you what smartphone you wished your company supplied you with, a whopping 41% said you wanted a smartphone running Google Android. Less than a third coveted Apple iPhone.

I found this a little surprising. True, you do have more flexibility with Android when compared to the iPhone. But the Google Play Android marketplace is currently more prone to malware; Google currently don’t police it as stringently as Apple manages its app store.

And finally, most pollees said they wouldn’t have a problem uping the security on their personal phones, but 28% would want their company to foot the monthly phone bills if that were the case.

 

Mobile Web v. Native App: Retail Edition

Mobile Retail Sites v. Native Retail AppsThere’s a few major battles waging in the world of mobile: Android v. Apple; app market v. app market (v. app market … etc.); native app v. mobile web. In this post we’ll take a look at some recent stats concerning native apps and mobile websites.

Earlier this month Nielsen released a study that tracked mobile retail for four months. The report looked at 5,000 US-based Android and iOS phones leading up to, during and following the recent holiday season. Here are a few key points, gleaned from articles in TechCrunch and Gigaom:

  • Amazon, Best Buy, Target, Walmart and eBay were the top retailers
  • 60% of smartphone users visited a retail mobile site or app
  • Mobile sites comprised 51% of visits while native apps scored 28%
  • Men are more likely than women to use a native app
  • Native apps attracted half as many people as mobile sites each month of the study
  • Target’s and Walmart’s mobile site attracted mostly women
  • Best Buy attracted more male visitors
  • eBay and Amazon saw a fairly even split
  • Amazon’s mobile site reached far more visitors than the other retailers’ sites
  • Visitors spend more time on an app than on a mobile site

For more information read the articles at TechCrunch and Gigaom.

Smartphone Ownership Effected By Age & Income

Smartphone Ownership By Age & IncomeEver wonder about the target demographic for the app you’re testing? If you’re testing an app designed for college students it’s probably a pretty safe assumption that a good number of people in that demographic have smartphones (and actually use all the bonus features associated with them). But what if you’re testing an app intended to help a middle-aged rural farmer? Or an eldery person? Surely those users are out there, but is it a group worth targeting with an app? Is anyone going to see this app that you’ve worked so hard to make sure it works correctly?

Wonder no more! Nielsen put out a recent study of smartphone ownership and finds (unsurprisingly) that in addition to age, ownership is largely effected by income. Here’s a breakdown of the study from CNet:

The age group with the highest levels of smartphone ownership was the 24- to 34-year-old demographic with 66 percent of respondents acknowledging that they own a smartphone. In fact, 8 out of 10 people in this group got them in the last three months.

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Will 2011’s Trends Continue?

2011 into 2012Before we get too far into 2012 lets take a look at the trends going into this year. Here are some key facts about the 2011 mobile market, from InformationWeek:

It’s Apple, Samsung Versus Everyone Else: Globally, Apple sold 37 million iPhones in the fourth quarter of 2011 and 93 million for the entire year. Samsung sold 36.5 million smartphones during the fourth quarter and 97.4 million for the entire year. Nokia ranks a distant third, with 19 million smartphones sold in the fourth quarter and 77.3 million sold for the year.

Android And iOS Will Lead For Foreseeable Future: Together, Android and iOS own approximately 76.3% of the U.S. smartphone market. Android has 46.3% of the market, while iOS has about 30%. RIM’s BlackBerry platform is third with about 15%. The remaining 10% is owned by Windows Mobile, PalmOS, webOS, and Windows Phone.

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Enterprise: Exploring Strange New Worlds

The EnterpriseWhen was the last time you used a mobile device for your banking? How about to read the news or check the score? Look up the hours of your favorite shop or restaurant? Pay a bill? I’d venture to say probably within the last 24 hours, if not more recently.

In addition to all the time spent playing games on mobile devices, we’ve also come to rely on them as a means of accessing our favorite (or necessary) businesses. And the enterprise world is embracing that trend. From ReadWriteMobile:

No industry vertical has been more disrupted by the evolution of the smartphone than the enterprise. …

Brands are flocking to apps. From March 2010 to September 2011 there was a 263% growth in branded apps. Many of those apps are done in-house but there is a distinct opportunity for developers to make money by focusing on apps for the enterprise and brands.

Business apps were the fastest growing section in the Apple App Store from 2009 to 2010, up 186%. That growth remains strong and more development studios and large corporations, like IBM, are offering solutions for enterprise deployment.

I pulled out anpart of the article’s accompanying infographic (created by [x]cube LABS) I thought would be most pertinent to testers. If you want to read the complete article, visit ReadWriteMobile. And if you want to see the complete infographic, be sure to check out [x]cube LABS.

Enterprise Apps - [x]cube LABS

If the trends continue there’s going to be a lot of testing needs on the horizon!

Mobile Predictions for 2012

Sharma Survey - 2012 BreakthroughsAnalyst Chetan Sharma took a step back from making his own predictions about the world of mobile to ask others what they thought 2012 would bring. ReadWriteWeb has some of the results:

  • Sharma’s insiders vote Google the “most open player in the mobile ecosystem” for 2012. Granted, the options are not that much better, but Google rocked the competition with a little less than 70% of the vote while no other player, including Facebook, Microsoft, Apple, Nokia, the carriers, OEMs or Amazon got more than 10%. This is the fourth year that Google has been the most open in the mobile according to Sharma’s polls, though the percentage has been decreasing since its peak in 2010.
  • The insiders are still high on mobile payments as the breakthrough category for 2012. … The next breakthrough category is mCommerce followed by mHealth, enterprise and near field communications. Sharma’s insiders are not nearly so high on mobile advertising as they were a year ago.

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Mobile Will Rule The World

And it could happen sooner than you think:

The Morgan Stanley analyst says that the world is currently in the midst of the fifth major technology cycle of the past half a century. The previous four were the mainframe era of the 1950s and 60s, the mini-computer era of the 1970s and the desktop Internet era of the 80s. The current cycle is the era of the mobile Internet, she says — predicting that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.”

Read the entire report on GigaOm.

(Thanks to Eman Nofal for the link)