No one is downloading your app and you don’t know why. In addition to overlooking mobile app testing, there are a lot of other common mistakes developers make, causing their apps to sink to the bottom of the app store. This guest post is written by Jimmy Wentz, a budding freelance tech writer. Jimmy writes regularly about O2 and the latest developments in the tech, mobile and gaming world. In this guest post, Jimmy highlights the 9 reasons why noone likes your app, and provides best practices for fixing it.
A recent Gartner Inc. report estimates that, as of this year (2012) global app downloads will surpass 45.6 billion. Around 90% of this will be from downloads of free apps while premium (paid for) apps will round up the rest of the pie chart with 5 billion.
And with the Galaxy S3, Iphone 5, and “new-kid-on-the-block” Nokia Lumia 920 recently hitting the market (not counting the plethora of tablets already available), we can only expect these numbers to grow even further. This is a truly golden age for the mobile app industry.
So how’s your app doing?
If your app is kicking “Angry Birds” in the butt in terms of popularity or is being touted as the next “Instagram” then congratulations! You obviously know what you are doing. But what if you don’t know what you are doing? And the only thing you have to show for yourself is an app that’s been sitting around in the app store / market for quite some time now. Wallowing in sad virtual dust. If you feel that your app is not getting the attention it deserves, then it may help to look at these top 9 reasons why people don’t want to download or use your mobile app, and tips on what you can do better.
9. Your App Is NOT User Friendly
The Problem: Your mobile app is not designed for human beings. It takes 10 agonizing steps to accomplish anything on your app where less insane apps only make you take one or two to do the same thing.
How to Fix It: Familiarize yourself with the best practices in mobile user experience. Websites like SmashingMagazine and uxbooth are great places to start learning the principles of good User Experience to help you create more usable apps. If you still can’t get it right, hire a professional User Experience (UX) designer to do the job.
8. Your App is Ridiculously Over-Price
The Problem: Your app costs an arm and a leg (and my liver
How to Fix It: Yes, you spent a lot of time and energy creating your mobile app. You can even say you “invested” in it, hiring programmers and designers and all. But ponder upon the fact that most paid apps nowadays range anywhere from 0.99 USD to 4.99 USD. If your users cannot see the value of spending that much money on your app then it will all be for naught.
Consider a “Freemium” strategy, where you have a “free” or “lite” version to get new users hooked, and then offer a more advanced version for those willing to pay more for the added functionalities/ features.
7. Your App Store Description Sucks
The Problem: Whoever wrote-up the product description and other marketing content did a terrible job describing the app. Worse, there is no description at all!
How to Fix It: You’ve only got precious few seconds to convince people to download your app. A distinctive and eye-catching app icon will grab people’s attention immediately and make you stand out from the rest.