For coffee lovers that first cup of Joe is often the highlight of the morning (or day, depending on your level of dependence). Naturally, that makes waiting in line the worst part of your morning. Starbucks is hoping to change that. How? With their new mobile app, of course.
The coffee giant is currently testing our a new mobile app that would give customers the ability to place their order ahead if time, and pick it up without much of a wait. Here’s Android Police with the details:
“The company is hoping to give customers the ability to shop at certain other establishments using its app, and it’s already in talks with multiple potential partners. Starbucks has found success with its mobile efforts thus far, and it’s looking to give its customers even more to reason to be hooked.”
If you think this sounds too good to be true, then you’re probably a mobile app tester. Before we offer our own take on some scenarios that might prevent this app from widespread adoption, here’s what the writers at Android Police had to say:
“There are some logistics to take into account. There’s the obvious, such as how customers will feel if they come in and their order isn’t ready. Then there’s the more coffee-specific concern of dealing with someone who has arrived late and their coffee has gone cold.”
What else could go wrong? Here are a few more items to consider:
- Are payments made instantly through the app? If not, what about all of the orders that are placed but never picked up?
- How will consumers know what time works best to place an order?
- How will the staff know when to start making an order?
- What about ordering when one is in close proximity to other Starbucks locations? Will the location-based functionality be consistent
Starbucks is well-known for their mobile ingenuity, but they are also fanatical about the customer experience, so we imagine these are questions that are certainly being considered in the testing phase of this project, as well as others:
Yet this may be just the beginning, not merely of broad availability of in-app ordering somewhere in the future, but for the Starbucks app in general. The company is hoping to give customers the ability to shop at certain other establishments using its app, and it’s already in talks with multiple potential partners. Starbucks has found success with its mobile efforts thus far, and it’s looking to give its customers even more to reason to be hooked. Though the caffeine may be doing a good enough job of that already.
As testers, do you see any red flags with an app like this? Let us know in the comments section!
It should be interesting to watch how Starbucks will be able to take this mobile app and still deliver stellar customer service.